glu (South African financial services provider), a division of the Professional Provident Society (PPS Insurance), has declared R1.78 million in ProfitBack™ allocations for the year ended 2025, marking the first time that members will receive a share of the company’s profits since its launch in 2025.

The allocation, payable on 15 April 2026, will be distributed to a total of 503 eligible glu Members. 29 of them will receive more than R10,000 with the largest individual allocation being R135,000. The youngest Member to receive ProfitBack™ is 18 years old, while the oldest qualifying Member is 59. 

Of the R1.78 million declared by glu, R1.6 million relates to the ProfitBack™ Booster awarded to founding Members. ProfitBack™ allocations are calculated as a percentage of members’ annual premiums and are credited to individual qualifying policies, where funds are invested for long-term growth.

glu operates under a mutuality-based model inherited from PPS Group, meaning the business is structured to share its’ profits with members rather than external shareholders. While listed insurers distribute profits through dividends to shareholders, glu allocates a portion of earnings directly to qualifying members via ProfitBack™.

The April 2026 declaration follows glu’s first full year of trading and represents the first practical demonstration of that mutuality model since launch; reflecting business growth, disciplined underwriting, and measured financial management.

The broader consumer environment remains under pressure due to elevated financial strain affecting insurance participation across the sector.. Against this backdrop, glu’s focus has been on building a sustainable risk pool and maintaining underwriting discipline from inception.

glu’s Chief Executive, Michele Jennings said the first allocation demonstrates that the mutual model can translate operating performance into tangible member outcomes. “This is an important milestone because it confirms that our structure is working as designed. Value created within the business is being returned to members,” Jennings said. “We approached our first year with a focus on long-term sustainability rather than short-term expansion.”

Looking ahead, the business will continue prioritising sustainable growth, underwriting discipline and capital management, with ProfitBack™ positioned as a service built around shared prosperity - where business success and member outcomes come together over the long term.